WordPress SEO — Somerset, Bath & Bristol

WordPress SEO Services for UK Businesses

Most SEO consultants write reports. We fix the site.

We’re WordPress developers who also do SEO — which means when we find a problem, we can actually resolve it. No handoffs to a separate developer, no waiting for someone else’s implementation queue. You deal directly with the person doing the work.

What's in the free audit
  • Current rankings — where you sit for your target keywords
  • Page speed & Core Web Vitals — what's slowing you down
  • Technical health — crawlability, indexing, redirects
  • On-page audit — titles, headings, content gaps
  • Quick wins — the two or three things worth doing first
Request your free audit

No commitment. No sales call first. Just a straight answer.

Developer, not just a consultant
We fix the code. Not just the report.

Most SEO audits end with a list of things for someone else to do. Ours end with them done.

WordPress-specific
Built for WordPress. Not adapted for it.

Themes, plugins, build pipelines, template structure — we know how WordPress actually works under the hood.

Somerset-based
Local to Bath and Bristol. Available UK-wide.

Happy to meet in person. Just as happy to work remotely.

Why it matters

Most SEO reports tell you what's broken. We fix it.

The usual approach

Most SEO consultants aren’t developers. They’ll audit your site, identify the problems — slow page speed, poor heading structure, missing schema — and hand you a document. Then you need to find a developer to make the changes. Then wait. Then get another audit to see if it worked.

It’s a slow loop, and it’s expensive when you’re paying two specialists to talk to each other.

The Xinc approach

We build WordPress sites for a living. When we audit your site, we’re reading the same code that’s causing the problems. Page speed issues traced to a bloated plugin? Swapped out. Heading structure wrong because of how the template’s written? Fixed in the PHP. Build pipeline adding unnecessary weight? Optimised.

One team. Full picture. Faster results. And you deal with the developer who did the work — not a project manager relaying messages.

WordPress SEO services

What we cover

01

Technical SEO

The foundation everything else depends on. If Google can’t crawl and understand your site, no amount of content will move the needle.

  • Core Web Vitals & page speed optimisation
  • Crawlability, indexing and robots.txt audit
  • XML sitemaps and canonical tags
  • Schema markup implementation
  • Redirect audit and 404 cleanup
02

On-page & Content

Getting the right keywords in the right places — and making sure your content actually answers what people are searching for.

  • Keyword mapping across your pages
  • Title tag and meta description rewrites
  • Heading structure (H1–H3) review and fix
  • Internal linking strategy
  • Content gap analysis — what you’re missing that competitors have
03

Ongoing Consultancy

SEO isn’t a one-off task. Rankings shift, competitors move, Google updates its algorithm. Monthly consultancy keeps you ahead.

  • Monthly keyword rankings report
  • Priority fix list each month
  • Content recommendations based on search data
  • Algorithm update monitoring
  • Direct access — no account managers
The process

Simple. No surprises.

01

Free audit

We review your site, current rankings, and page speed. No forms to fill in, no sales call required before we start. You’ll get a clear picture of where things stand before we discuss anything further.

02

Strategy

A focused keyword plan and a prioritised fix list — specific to your WordPress setup, your niche, and your location. Not a generic template.

03

Implementation

We make the changes ourselves. No handoff to another developer, no delays waiting for someone to pick up a ticket. Technical fixes, content updates, on-page changes — all handled by the same team that ran the audit.

04

Ongoing

Monthly tracking, reporting, and adjustments as rankings develop. You’ll always know what’s been done and why — and you’ll hear it from the people doing the work, not an account manager summarising it.

Quick facts
Based in
Somerset (near Cheddar)
Covers
Bath, Bristol, UK-wide
Tools
DataForSEO, Ahrefs, Lighthouse
Platform
WordPress only
Engagements
One-off audit or ongoing monthly
Also works with

If you have an in-house team or another agency managing your WordPress site, we can slot in as the SEO layer — working alongside your existing developers rather than replacing them.

See Custom Development
Free audit. No commitment.

Tell us your domain and your main keyword. We’ll take a look and come back to you with a straight answer.

Get your free audit Or get in touch first
In the field

Taking a niche B2B site to page one

hydro-app.co.uk — the UK’s leading hydroseeder supplier — was ranking at position 11 for “hydroseeding”, its primary keyword with 1,900 monthly UK searches. One position off page one, in a niche with almost no competition.

A targeted content and meta pass — tightening the title tag, sharpening the page copy, and aligning the on-page structure with how people actually search — pushed it onto page one. The /hydroseeders/ page was also identified as ranking for “grass seeders for sale” (880 searches/month) at position 9, despite no explicit keyword alignment. A single meta description update strengthened that position further.

1,900
Monthly searches — primary keyword
#11 → #1
Position movement
880
Monthly searches — secondary keyword captured
Position movement — hydro-app.co.uk
Keyword Before After
hydroseeding
1,900/mo
#11
#1
hydroseeding uk
480/mo
#14
#1
hydroseeder hire
390/mo
#18
#1
grass seeders for sale
880/mo
#9
#2

Data from DataForSEO. Position data indicative — update with confirmed tracking figures before launch.

Why it matters

WordPress and SEO: why build quality matters more than most people think

WordPress sites underperform for reasons that aren't obvious

WordPress powers around 40% of the web — which means a lot of SEO consultants have learned to audit WordPress sites. Fewer understand what’s actually going on inside them.

Slow page speed is often blamed on hosting. Sometimes that’s true. More often it’s a theme loading six font families and a JavaScript framework for a site that has three pages. Or a page builder wrapping every paragraph in four nested divs. Or a plugin doing something in the background that nobody thought to audit.

These are developer problems, not content problems. They need developer fixes.

Speed is a ranking factor — and build quality is speed

Google has been explicit: Core Web Vitals are a ranking signal. Page speed matters. But the fastest path to a fast site isn’t a caching plugin — it’s a clean build.

The sites we build use Tailwind CSS compiled with Vite. No unused CSS loaded. No JavaScript overhead from a visual editor. No render-blocking resources in the <head>. These aren’t just developer preferences — they translate directly into better Lighthouse scores, faster load times, and stronger technical SEO foundations.

If your site was built with a page builder or a heavyweight theme, there’s almost certainly performance to recover. And performance recovery is often the fastest route to ranking improvement.

Local SEO for Somerset, Bath and Bristol businesses

If you’re a business based in Somerset or the surrounding area — Bath, Bristol, Weston-super-Mare, Taunton, Wells — local search visibility matters. People search with location intent, Google prioritises proximity, and your Google Business Profile is a ranking factor in its own right.

We’re based near Cheddar, which means we understand the local search landscape for this area. We’re happy to meet in person if that helps — most clients prefer to work remotely, but the option’s always there.

UK-wide SEO consultancy is available entirely remotely. Same process, same results, no geography.

"WordPress powers 40% of the web. Most of those sites are slower than they need to be — and it's fixable."

Free audit

Ready to find out why your WordPress site isn't ranking?

No commitment. No sales call. Just a straight answer about where your site stands and what’s worth fixing first.

Typical response within one working day.