About Xinc Digital
One point of contact. The right operation.
When you work with Xinc Digital, you deal with me directly. I’m Mark Benewith — the technical lead and your single point of contact from day one. I handle every client relationship personally: your questions, your support requests, your site’s ongoing health.
But Xinc Digital isn’t fragile in the way small operations can be. We manage over 150 sites, run our own hosting infrastructure, and work with a trusted group of developers we’ve built relationships with over the years. You get personal, consistent service — and behind that, an operation with real capacity and contingency built in.
How I work and why
I started Xinc Digital with a specific goal: to keep WordPress sites running properly for businesses that can’t afford for them not to. Not to build a generic agency, not to grow for growth’s sake — to do genuinely good technical work for clients who value it, and to stay close enough to the work that quality never slips.
Most WordPress maintenance services are either automated — a plugin stack running updates on shared hosting — or they’re agencies where you’re one of hundreds of clients managed by whoever’s available that week. We’re neither. Xinc Digital is a managed relationship with someone who knows your site, knows what normal looks like, and notices when it changes.
Running our own hosting infrastructure is part of that. We manage the servers your site runs on. When something goes wrong at the infrastructure level, we fix it — no support ticket to a third-party host, no finger-pointing, no waiting. The responsibility for the full stack sits with us, which is where it should be.
We work remotely with businesses across the UK. Most client relationships run entirely by email, which suits most people well. When something’s urgent — or when a phone call is simply more efficient — that’s available too.
"Most WordPress support services are either automated or they're agencies where you're one of hundreds of clients. Xinc Digital is neither."
Experience and focus
Twenty years in this industry covers a lot of ground. The areas we work in regularly:
WordPress infrastructure and hosting — running servers, managing environments, understanding what happens below the application layer. Most WordPress developers don’t have hands-on infrastructure experience. We do.
Security — malware removal, hardening, incident response. Understanding how sites get compromised and how to stop it happening again, not just cleaning up the visible symptoms.
WooCommerce — from standard store management to custom pricing logic, bespoke checkout flows and integrations with fulfilment and ERP systems.
Custom plugin and API development — building things that don’t exist yet. Connecting WordPress to the other systems a business runs on. Writing code that does exactly what’s needed and works cleanly with everything else.
Performance — diagnosing the real causes of slow sites. Not just installing a caching plugin and calling it done.
Our focus is technical WordPress — not design, content or page builder work. Page builders in particular are a line we don’t cross; the sites we work with are properly built, which is generally why clients come to us in the first place. If a project falls outside that brief, we’ll tell you upfront rather than take it on and do it badly.
"What I don't do: design, content, page builders, or anything that isn't a genuine technical problem. This is a deliberate choice, not a gap."
Continuity and Cover
The obvious question for any tight-knit operation: what happens if capacity is stretched or someone’s unavailable?
We work with a trusted group of developers we’ve collaborated with over the years, brought in when a project needs additional resource or when planned cover is required. This is built into how we run — not an afterthought. Your site won’t be left unattended.
The day-to-day relationship — your support requests, your site’s monitoring, your monthly reports — is always handled by me directly. The wider group exists for capacity and contingency. You’ll rarely be aware of them, but they’re there when needed.
Infrastructure and tools
Every site Xinc Digital manages runs on infrastructure we own. Here’s what that means in practice:
Enhance — our hosting control panel. Manages site provisioning, PHP configuration, SSL and domain management on our own servers. Not a resold account on a third-party platform.
CPGuard — server-level security running continuously across all hosted sites. Malware scanning, intrusion detection and automatic quarantine — outside WordPress, so it can’t be bypassed by a plugin vulnerability.
Uptime Kuma — 24/7 monitoring for every hosted site. Every client gets their own public status page. You can check your site’s uptime history any time without logging in anywhere. You’re not relying on us to tell you everything’s fine.
MainWP — our self-hosted WordPress management dashboard. Handles update management, security scanning and the monthly health reports you receive. Self-hosted, so your site data stays on our infrastructure.
Quick facts
- WordPress since
- 2006
- Location
- UK-based, remote-first
- Structure
- Limited Company
- Hosting stack
- WordPress optimised / Enhance / CPGuard
- Monitoring
- Uptime Kuma — 24/7
Work with me
The best starting point is a short email — describe what you’ve got and what you need. No forms, no discovery calls. I’ll come back to you the same day.
How I work
Principles, not promises
One person does the work
When you contact Xinc Digital, you’re speaking to the person who will actually work on your site. No handoffs, no reading notes from someone else, no waiting for availability. One relationship, direct.
Fixed quotes, not hourly rates
Every piece of work gets a fixed price agreed before anything starts. You know what you’re agreeing to. No surprises when the invoice arrives, regardless of how long the work took.
Honest about scope
I only take on work that’s in scope — genuine technical problems. I won’t take your money to do something you don’t actually need, or that’s better handled elsewhere. The right client finds this refreshing.
Your site is reachable
Every hosted site has 24/7 monitoring with a public status page. You don’t have to rely on me to tell you everything’s fine — you can check any time. That’s how it should be.
Get In Touch
If you think Xinc Digital might be the right fit for your site, the best starting point is a short email. Tell me what you’ve got, what’s going wrong (if anything), and what you need. I’ll come back to you with an honest view.
No sales process. No discovery call required. Just an honest conversation about whether we’re the right fit.